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About1
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The Hook Group is made up of 3 in-house divisions. Our social publishing channels, social media agency and social commerce.

Our Divisions

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The Hook is a youth entertainment channel known for creating award winning original content that makes its 10m fans laugh or be inspired.

10 million Social fans
50/50 Audience
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Winning 15 awards in 2018, including Social Media Agency of The Year and Content Studio of The Year, The Hook Labs leverages our content, marketing, influencer and commerce expertise to scale brands on social.

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Initially born from driving sales for our own stores on social, we have become experts in converting social users into paying customers. The Hook Labs now provides this know how to our brand partners.