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The Hook Group is made up of 3 in-house divisions. Our social marketing agency, social publishing channel and social commerce.

Our Divisions


Combining our content, marketing, influencer and commerce expertise, we provide the rocket fuel to scale brands & make them famous on social.

The Hook Labs has picked up 22 industry awards in under two years including social media agency of the year and content studio of the year.


The Hook is a youth entertainment channel known for creating award winning original content that makes its 10m fans laugh or be inspired.

10 million Social fans
50/50 Audience

Initially born from driving sales for our own stores on social, we have become experts in converting social users into paying customers. The Hook Labs now provides this know how to our brand partners.